More Subscribers, More Traffic. More Traffic, More Revenue.
Effective subscriber acquisition requires a mix of effective copywriting, technology, split-testing, tracking, monetization and media buying efforts to succeed.
Publishers can access best practices and shorten the learning curve with our help.
By leveraging our experience, publishers can focus on their core strengths while we help them develop and test campaigns that actually work.
Ad Campaign Offer
- Opt-in Form
Landing Page
- Traffic Creation
Subscriber Survey
- Multi-Page Forms
Post/Transfer Data
- To Client Publisher
Trigger / Send
- Verification Email
DOI Verification
- Instructions
Welcome Click
- Landing Page
Registration Event
- Fire DOI Pixel
Monetize
- Send Offers
What a lead is worth to you?
The fundamentals are to start by determining what a lead is worth to you and come up with a budget. If you don’t know what lead is worth to you yet, use this guide as a baseline.
Every campaign needs a catchy enough hook and sufficient value-exchange to compel subscribers to opt-in. Popular campaigns are often built around topics that people are very passionate about—topics people would be willing to argue about at a party.
Once they opt-in, subscribers enter a customized multi-page registration path designed to get several micro-commitments resulting in additional valuable data fields collected and a higher likelihood the subscriber will verify their opt-in.
Once the user checks their email and effectively double-opts-in, you’ll have a new engaged subscriber officially registered on your list, not just a junk lead.
See more about Subscriber Acquisition Methods here: